抖店如何玩轉(zhuǎn)商品卡？怎么利用商品卡把一家抖店玩轉(zhuǎn)起來(lái)？小編給大家整理了抖店商品卡玩法，建議收藏哦。

How to play with product cards on Douyin store? How to use product cards to turn a Douyin store around? The editor has compiled the gameplay of Douyin store product cards for everyone. It is recommended to bookmark them.

一、什么是商品卡

1、 What is a product card

商品卡指的是貨架場(chǎng)景里推廣商品的卡片，是有別于短視頻、直播帶流量成交的載體，常出現(xiàn)在抖音商城、櫥窗、搜索、商品榜單、店鋪主頁(yè)等多渠道。

The commodity card refers to the card used to promote commodities in the shelf scene. It is a carrier different from short videos and live streaming transactions. It often appears in Tiktok Mall, shop windows, searches, commodity lists, store home pages and other channels.

二、商品卡流量入口

2、 Product card traffic entrance

抖音小店商品卡流量入口包含以下7個(gè)，但是商品卡流量來(lái)源主要還是由搜索+商城兩部分組成。

The commodity card traffic entrance of Tiktok store includes the following 7, but the commodity card traffic source mainly consists of search+mall recommendation.

三、優(yōu)化主圖

3、 Optimize the main image

既然是做商城流量，做商品卡流量，主圖視覺(jué)直接影響點(diǎn)擊率。主圖可以直接參考某貓、某淘商銷量高的主圖，尤其是打了“廣告標(biāo)識(shí)的主圖，因?yàn)檫@個(gè)主圖都是商家經(jīng)過(guò)很多數(shù)據(jù)測(cè)試出來(lái)的點(diǎn)擊率高的主圖，我們直接搬運(yùn)就可以了。

Since we are doing mall traffic and product card traffic, the visual impact of the main image directly affects the click through rate. The main image can directly refer to the high sales main images of a certain cat or Taobao merchant, especially the main image with the "advertising logo", because this main image is a high click through rate main image that the merchant has tested through a lot of data. We can simply move it.

但是需要注意的是，抖音小店和其他電商平臺(tái)的規(guī)則完全不一樣抖音主圖盡量簡(jiǎn)單明了，不要堆砌太多“牛皮癬”，否則會(huì)影響推流。

However, it should be noted that the rules of Tiktok stores are completely different from those of other e-commerce platforms. The main map of Tiktok should be as simple and clear as possible. Don't pile up too many "psoriasis", or it will affect streaming.

四、優(yōu)化商品標(biāo)題

4、 Optimize product titles

前面也說(shuō)了，商品卡流量主打搜索，既然是搜索，那商品標(biāo)題關(guān)重要，因?yàn)闃?biāo)題關(guān)鍵詞是直接影響搜索排名的關(guān)鍵。

As mentioned earlier, product card traffic focuses on search. Since it is search, product titles are crucial because title keywords directly affect search rankings.

你的商品標(biāo)題里面少要包含以下四類產(chǎn)品關(guān)鍵詞:飆升詞、藍(lán)海詞、長(zhǎng)尾詞、大詞(核心關(guān)鍵詞、主詞)

Your product title should include at least four types of product keywords: soaring keywords, blue ocean keywords, long tail keywords, and big keywords (core keywords, main keywords)

飆升詞就是在近期這個(gè)詞搜索量上升的比較厲害?？梢灾苯釉诙兑粜〉旰笈_(tái)電商羅盤(pán)點(diǎn)擊“搜索”“行業(yè)搜索詞”，選擇好類目之后查看“飆升榜”，這里出現(xiàn)的關(guān)鍵詞都可以用在我們的標(biāo)題里面藍(lán)海詞就是搜索的人比較多，對(duì)應(yīng)的產(chǎn)品比較少。

Soaring keywords refer to the recent significant increase in their search volume. You can directly click "Search" and "Industry Search Words" in the background e-commerce compass of the Tiktok store, select the category and view the "Soaring List". The keywords here can be used in our title. The blue ocean words are that there are more people searching, but fewer corresponding products.

長(zhǎng)尾詞就是加上你的使用場(chǎng)景，風(fēng)格和人群。

Long tail keywords refer to adding your usage scenario, style, and audience.

大詞就是流量的關(guān)鍵詞，可以看看上面這個(gè)“行業(yè)搜索詞”的"熱搜榜”。把這幾種詞匯排列組合語(yǔ)句通順，作為你產(chǎn)品的標(biāo)題，就能讓更多的用戶搜索到你的產(chǎn)品。

Big words are the most popular keywords in terms of traffic. You can take a look at the "hot search list" of the "industry search keywords" above. By arranging and combining these words in a smooth sentence, as the title of your product, more users can search for your product.

五、商品動(dòng)銷入池

5、 Product sales entering the pool

天，產(chǎn)品上架24小時(shí)內(nèi)，分享給朋友下單，盡量讓商品標(biāo)簽匹配人群標(biāo)簽，就是這個(gè)商品是TA需要的，比如讓朋友去下單母嬰產(chǎn)品;建議2~4單左右。

On the first day, within 24 hours of the product being listed, share it with friends to place an order, and try to match the product label with the target audience label, so that the product is what they need. For example, ask friends to place an order for maternal and child products; Suggest around 2-4 orders.

第二天，去抖音商城搜索產(chǎn)品全標(biāo)題或者半標(biāo)題，找到商品之后下單，建議1~2單即可，同時(shí)繼續(xù)做分享單。

The next day, go to the Tiktok Mall to search for the full title or half title of the product. After finding the product, place an order. Suggest 1 to 2 orders, and continue to make sharing orders.

第三天，讓前兩天拍過(guò)訂單的再來(lái)一次復(fù)購(gòu)，做二次復(fù)購(gòu)，讓她們通過(guò)訂單入口再次進(jìn)入店鋪。

On the third day, ask those who have placed orders the previous two days to make a second purchase and re-enter the store through the order portal.

第四天，開(kāi)始搜長(zhǎng)尾詞找到商品，然后分享下單，繼續(xù)做遞增。

On the the fourth day, start searching for long tail words to find goods, then share and place orders, and continue to increase.