愛(ài)采購(gòu)行業(yè)智能體運(yùn)營(yíng)攻略
Intelligent Agent Operation Strategy for Love Procurement Industry
結(jié)合實(shí)戰(zhàn)案例和趣味技巧,助你零成本“AI”,讓流量和訂單自動(dòng)找上門!
By combining practical cases and interesting techniques, we can help you activate "AI Sales Crown" at zero cost, allowing traffic and orders to automatically come knocking on your door!
一、先搞懂你的“AI”--行業(yè)智能體能干啥?核心定位:它不是你雇的“新員工”,而是24小時(shí)不眠不休的超級(jí)銷售--懂產(chǎn)品、會(huì)多國(guó)語(yǔ)言、能拍視頻、還能精準(zhǔn)抓客戶!
1、 First, understand your "AI sales champion" - what does industry intelligence do? Core positioning: It is not a "new employee" you hire, but a super salesperson who works tirelessly 24 hours a day - understands products, speaks multiple languages, can shoot videos, and can accurately capture customers!
舉個(gè)栗子:山東某機(jī)械廠老板老王,以前業(yè)務(wù)員每天回20條詢盤(pán)就累癱。上了智能體后,AI自動(dòng)生成100+條視頻,把“挖掘機(jī)配件”賣到東南亞,曝光漲36%,訂單量飆升55%--而老王只花了10秒上傳產(chǎn)品圖。
For example, Lao Wang, the owner of a machinery factory in Shandong, used to be exhausted when his salespeople received 20 inquiries every day. After installing the intelligent agent, the AI automatically generated over 100 professional videos and sold "excavator parts" to Southeast Asia, increasing exposure by 36% and order volume by 55% - while Lao Wang only spent 10 seconds uploading product images.
二、四步啟動(dòng)智能體--讓工廠秒變“AI網(wǎng)紅”步:基礎(chǔ)設(shè)置--給AI“上戶口”- 必填信息:店鋪介紹+核心產(chǎn)品+優(yōu)勢(shì)關(guān)鍵詞(例:304不銹鋼螺絲·外貿(mào)出口·10年工廠`) - 防坑提示: 別寫(xiě)“質(zhì)量好低”這種廢話! 改成“德國(guó)設(shè)備沖壓·鹽霧測(cè)試100小時(shí)” 五金張姐靠關(guān)鍵詞“汽車專用開(kāi)槽螺母”,一周被搜索1200次,留資量翻倍。 第二步:視頻批量生成--10秒=100條爆款視頻操作指南:1. 拍一段10秒車間實(shí)景(比如機(jī)床運(yùn)轉(zhuǎn)); 2. 上傳產(chǎn)品圖+參數(shù)表; 3. 選擇場(chǎng)景:商品介紹(功能拆解)/ 工廠探秘(信任背書(shū))/ 知識(shí)科普(引流鉤子) 案例: 溫州泳衣廠老板用“AI生成科普視頻”--《如何選抗氯泳布料?》,播放量破50萬(wàn),帶來(lái)200+批發(fā)商詢盤(pán)。 第三步:多語(yǔ)言出海--一鍵征服老外客戶- 選中商品→點(diǎn)擊“多語(yǔ)言翻譯”→選目標(biāo)(支持英/日/西/阿語(yǔ)等20+語(yǔ)種) - 話術(shù)技巧: 直譯中文說(shuō)明書(shū) 用本地化表達(dá)(例:英文標(biāo)題加“Wholesale Price”,阿拉伯語(yǔ)加“清真認(rèn)證”) 義烏陳總的發(fā)光鑰匙扣,靠阿拉伯語(yǔ)視頻在中東爆單,客單價(jià)翻3倍。 第四步:數(shù)據(jù)驅(qū)動(dòng)--讓AI“越用越聰明”- 每周看三大黃金數(shù)據(jù): 留資轉(zhuǎn)化率(低于5%??jī)?yōu)化視頻開(kāi)頭鉤子?。?無(wú)效詞屏蔽(屏蔽“樣品”“二手回收”等白嫖黨) 熱門搜索詞(比如6月“戶外遮陽(yáng)棚”搜索漲120%,立刻加投!)
2、 Four steps to activate the intelligent agent - turn the factory into an "AI internet celebrity" in seconds. Step 1: Basic settings - register the AI with a "household registration" - Required information: store introduction+core products+advantageous keywords (e.g. 304 stainless steel screws, foreign trade exports, 10-year factory) - Anti pitfall tip: Don't write nonsense like "good quality, low price"! Changed to "German equipment stamping, salt spray testing for 100 hours". Hardware Zhang relied on the keyword "automotive specific slotted nuts" and was searched 1200 times a week, doubling the amount of information left. Step 2: Batch generation of videos -10 seconds=100 popular videos Operation guide: 1 Take a 10 second real-life shot of a workshop (such as machine tool operation); two Upload product image+parameter table; three Scenario selection: Product introduction (function disassembly)/Factory exploration (trust endorsement)/Knowledge popularization (drainage hook) Case: Wenzhou swimsuit factory owner uses "AI generated popular science video" - "How to choose chlorine resistant swim fabric?", with over 500000 views and 200+wholesale inquiries. Step 3: Going Global in Multiple Languages - Conquer Foreign Customers with One Click - Select Products - Click on "Multilingual Translation" - Select Target Country (Supports 20+Languages such as English/Japanese/Spanish/Arabic) - Language Skills: Literal Translation of Chinese User Manual Using Localized _Expression (Example: Add "Wholesale Price" to English Title, "Halal Certification" to Arabic). Mr. Chen's luminous keychain from Yiwu has exploded in the Middle East through Arabic videos, doubling the average order price. Step 4: Data driven - Make AI "smarter the more you use it" - Watch three golden data points every week: retention conversion rate (less than 5%? Optimize video opening hooks!) Invalid word blocking (block "free samples", "second-hand recycling" and other freelancing parties) Popular search terms (such as "outdoor sunshade" search increasing by 120% in June, add investment immediately!)
三、高階流量密碼--巧用平臺(tái)資源“白撿”曝光密碼1:綁定“超越計(jì)劃”,流量火箭式飆升- 權(quán)益:入選企業(yè)可獲首頁(yè)Banner位曝光 + 200萬(wàn)粉絲矩陣推廣 + 視頻制作補(bǔ)貼 - 案例:蘇州儀器廠靠平臺(tái)流量扶持,新品未上市就接到5筆訂單。
3、 Advanced Traffic Password - Clever Use of Platform Resources "White Pick" Exposure Password 1: Bind to the "Beyond Plan", traffic skyrockets like a rocket - Benefits: Selected companies can receive homepage banner exposure+2 million fan matrix promotion+10 million level video production subsidies - Case: Suzhou Instrument Factory relies on platform traffic support to receive 5 orders for new products before they are launched.
密碼2:蹭活動(dòng)“借東風(fēng)”- 大促期間(如9月采購(gòu)節(jié))→ 用智能體生成促銷彈窗(例:“點(diǎn)擊咨詢送運(yùn)費(fèi)險(xiǎn)!”) - 實(shí)測(cè)效果:針織廠在活動(dòng)頁(yè)加AI彈窗,點(diǎn)擊率提升70%。 密碼3:智能接待--把“隨便問(wèn)問(wèn)”變成真訂單- 設(shè)置話術(shù):→ 客戶問(wèn)“?” → AI自動(dòng)回復(fù)報(bào)價(jià)+甩案例視頻(“合作過(guò)中石油等50家客戶”) → 客戶猶豫 → AI秒發(fā)限時(shí)優(yōu)惠券膠業(yè)公司靠AI接待,轉(zhuǎn)化率提升3倍,用戶滿意度100%。
Password 2: Riding on the event "Borrowing the East Wind" - During the big promotion period (such as the September Purchasing Festival) → Use an intelligent agent to generate promotional pop ups (e.g. "Click to inquire and get shipping insurance!") - Actual effect: The knitting factory added an AI pop up on the event page, which increased the click through rate by 70%. Password 3: Intelligent Reception - Turn "Just Ask" into a Real Order - Set Script: → Customer asks "How much does it cost?" → AI automatically responds with a quote+throws case videos ("We have cooperated with 50 customers including PetroChina") → Customer hesitation → AI instant coupon. Rubber companies rely on AI reception to increase conversion rates by three times and user satisfaction by 100%.
四、避坑指南--中小企業(yè)常踩的3個(gè)大坑坑1:把AI當(dāng)“擺設(shè)” 只上傳基礎(chǔ)信息,不更新產(chǎn)品動(dòng)態(tài) 每周喂“新料”:上傳新訂單/客戶案例/質(zhì)檢報(bào)告(AI越學(xué)越精準(zhǔn)) 坑2:視頻同質(zhì)化 所有產(chǎn)品用同一套模板 分場(chǎng)景定制:- 給經(jīng)銷商看產(chǎn)能視頻(流水線實(shí)拍) - 給客戶看使用視頻(安裝步驟演示) 坑3:忽視數(shù)據(jù)預(yù)警 從不看“無(wú)效詞報(bào)告” 每日屏蔽:發(fā)現(xiàn)“二手”“回收”等詞立刻加入黑名單(省30%預(yù)算)
4、 Avoiding pitfalls guide -3 common pitfalls for small and medium-sized enterprises: 1. Treating AI as a "decoration" and only uploading basic information without updating product dynamics. Feed "new materials" every week: uploading new orders/customer cases/quality inspection reports (AI becomes more accurate as it learns). 2. Video homogenization. Customize all products using the same template in different scenarios: - Show production capacity videos to distributors (assembly line shooting) - Show customers usage videos (installation steps demonstration). 3. Ignoring data warnings and never watching "invalid word reports". Daily blocking: Add "second-hand", "recycling" and other words to the blacklist immediately (saving 30% budget)
五、效果翻倍組合拳--智能體+加油包=躺贏黃金公式:自然流量(智能體內(nèi)容) + 付費(fèi)流量(加油包推廣) = 霸屏行業(yè)關(guān)鍵詞 算筆賬: 智能體生成100條視頻 → 自然曝光提升36% 加油包投首頁(yè)熱詞 → 額外增加50%曝光 總成本:1.2萬(wàn)/月 收益:按行業(yè)8%轉(zhuǎn)化率,多接40單 × 均價(jià)5000 = 20萬(wàn)業(yè)績(jī)五金老張?jiān)挘骸耙郧皹I(yè)務(wù)員滿世界跑會(huì),現(xiàn)在客戶刷著視頻就下單!”
5、 Double Effect Combination Fist - Intelligent Agent+Refueling Package=Lying Win Golden Formula: Natural Traffic (Intelligent Agent Content)+Paid Traffic (Refueling Package Promotion)=Dominating Screen Industry Keywords Calculation: Intelligent Agent generates 100 videos → Natural exposure increases by 36% Refueling Package invests in homepage hot keywords → Extra 50% Exposure Total Cost: 12000 yuan/month Revenue: Based on an industry conversion rate of 8%, taking 40 more orders x average price of 5000=200000 yuan Performance Hardware Old Zhang's original words: "In the past, salespeople ran around the world, but now customers place orders just by watching videos
本文由 濟(jì)南愛(ài)采購(gòu)運(yùn)營(yíng) 友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊 http://www.100weixin.cn/ 真誠(chéng)的態(tài)度.為您提供為的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請(qǐng)期待.
This article is contributed by Jinan Love Procurement Operation Friendship For more related knowledge, please click http://www.100weixin.cn/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.
魯公網(wǎng)安備37010202000892號(hào)