一個(gè)真正的營銷網(wǎng)站應(yīng)該基于流量，目標(biāo)是改善流量轉(zhuǎn)換變現(xiàn)。

A true marketing website should be based on traffic, with the goal of improving traffic conversion and monetization.

良好的搜索引擎性能

Good search engine performance

企業(yè)網(wǎng)站重要的功能是網(wǎng)站推廣功能，搜索引擎是網(wǎng)民獲取信息的重要渠道。如果企業(yè)網(wǎng)站無法通過搜索引擎有效推廣，營銷網(wǎng)站的營銷將大大減少。因此，營銷企業(yè)網(wǎng)站必須解決企業(yè)網(wǎng)站的搜索引擎問題，也可以理解為搜索引擎優(yōu)化的工作。在營銷企業(yè)網(wǎng)站解決方案中，搜索引擎優(yōu)化工作是基于企業(yè)網(wǎng)站的長期工作。規(guī)劃階段甚從企業(yè)網(wǎng)絡(luò)營銷的戰(zhàn)略規(guī)劃階段開始，貫穿企業(yè)網(wǎng)站的整個(gè)運(yùn)作過程。

The important function of a corporate website is website promotion, and search engines are an important channel for netizens to obtain information. If a corporate website cannot be effectively promoted through search engines, the marketing of the marketing website will be greatly reduced. Therefore, marketing enterprise websites must solve the search engine problem of enterprise websites, which can also be understood as the work of search engine optimization. In marketing enterprise website solutions, search engine optimization work is based on the long-term work of the enterprise website. The planning stage even starts from the strategic planning stage of enterprise network marketing, running through the entire operation process of the enterprise website.

一個(gè)好的搜索引擎的特點(diǎn)是代碼的簡單規(guī)范，URL路徑清晰，站中豐富有序的鏈接，以及穩(wěn)定和的CMS系統(tǒng)。

The characteristics of a good search engine are simple and standardized code, clear URL paths, rich and orderly links within the website, and a stable and secure CMS system.

客戶轉(zhuǎn)換

High quality customer conversion

即使網(wǎng)站排名做得很好，如果沒有轉(zhuǎn)換率且跳出率太高，那也是徒勞的傷害。畢竟，建立營銷型企業(yè)網(wǎng)站的目的是營銷，因此您可能需要：</p><p>美觀的色彩搭配符合行業(yè)特色網(wǎng)站設(shè)計(jì)

Even if the website ranking is done well, without conversion rates and high bounce rates, it is still a futile injury. After all, the purpose of establishing a marketing oriented enterprise website is marketing, so you may need:</p><p>Beautiful color matching that matches the industry's unique website design

良好的用戶體驗(yàn)垂直導(dǎo)航方便的全站點(diǎn)搜索框，人性化的訪問操作流程。

Good user experience, convenient vertical navigation, full site search box, and user-friendly access operation process.

建立一個(gè)由普通搜索用戶搜索的長尾詞匯，符合每個(gè)人的搜索習(xí)慣文字內(nèi)容不應(yīng)夸大。

Establish a long tail vocabulary that is searched by ordinary search users, and the text content should not be exaggerated, which is in line with everyone's search habits.

避免使用太多的對(duì)話框，不要過多彈出，不然只會(huì)導(dǎo)致搜索引擎和用戶不喜歡。

Avoid using too many dialog boxes and avoid popping up too many, otherwise it will only cause search engines and users to dislike it.

每個(gè)頁面上隨處可見聯(lián)系信息，以便客戶隨時(shí)聯(lián)系。

Contact information can be seen everywhere on each page for customers to stay in touch at any time.

全站具有統(tǒng)一風(fēng)格，增強(qiáng)客戶的歸屬感。

The entire site has a unified style, enhancing customers' sense of belonging.

有趣而生動(dòng)的描述，增加了顧客的停留時(shí)間，從而引起了咨詢。

An interesting and vivid description increases the customer's stay time, which in turn triggers inquiries.

創(chuàng)建社交代碼分享，以便用戶隨時(shí)與朋友分享。

Create social code sharing for users to share with friends at any time.

合理的流量驅(qū)動(dòng)，計(jì)劃一步一步引導(dǎo)客戶并客戶的顧慮理的現(xiàn)場，延長客戶停留時(shí)間，加強(qiáng)品牌和案例，并告訴客戶我們有能力并切實(shí)解決問題。

Reasonably driven by traffic, planning to guide customers step by step and eliminate their concerns through on-site recommendations, extending customer stay time, strengthening brand and case studies, and informing customers that we have the ability to effectively solve problems.

響應(yīng)式網(wǎng)站布局確保訪問者擁有不同分辨率的視圖，并可在必要時(shí)添加一些H5動(dòng)畫。對(duì)于同行網(wǎng)站，網(wǎng)站差異化的獨(dú)特性和客戶的印象。人們永遠(yuǎn)無法改變別人對(duì)你的印象。同樣網(wǎng)站也是一樣的強(qiáng)大的統(tǒng)計(jì)軟件嵌入到網(wǎng)站中分析客戶行為跳出率，每頁pV訪客深度等可逐步調(diào)整以提高轉(zhuǎn)換率。

A responsive website layout ensures that visitors have views of different resolutions and can add some H5 animations if necessary. For peer websites, the uniqueness of website differentiation and customer impressions. People can never change the impression others have of you. The same website also has powerful statistical software embedded in it to analyze customer behavior bounce rates, and page pV visitor depth can be gradually adjusted to improve conversion rates.

有了濟(jì)南網(wǎng)絡(luò)推廣上面的小總結(jié)，希望對(duì)廣大客戶有所幫助，如果有什么不理解的或者尋求幫助的請點(diǎn)擊我們的網(wǎng)站：http://www.100weixin.cn或者來電咨詢，我們會(huì)盡全力為您解決

With the summary of online promotion in Jinan, I hope it can be helpful to our customers. If you have any questions or need help, please click on our website: http://www.100weixin.cn Or call to inquire, we will do our best to solve it for you