短視頻，已成為當(dāng)今企業(yè)不可忽視的營銷利器。原因有三：短視頻用戶基數(shù)龐大，占據(jù)用戶視頻消費時長，且短視頻平??臺急需企業(yè)入駐，共同打造豐富內(nèi)容生態(tài)。

Short videos have become an indispensable marketing tool for businesses today. There are three reasons: the large user base of short videos occupies the user's video consumption time, and the short videos are flat?? Taiwan urgently needs enterprises to settle in and jointly create a rich content ecosystem.

企業(yè)該如何做好短視頻呢？以下三步走戰(zhàn)略，助你快速崛起！

How can companies do well in short videos? The following three-step strategy will help you rise quickly!

1 探索期——爆款漲粉，奠定基石

Exploration period - explosive products increase followers, laying the foundation

在探索期，企業(yè)需從主流用戶的主流需求出發(fā)，制作用戶喜愛的內(nèi)容，快速積累初期用戶。這一階段，要敢于嘗試，不斷摸索用戶喜好，為后續(xù)的運營打下堅實基礎(chǔ)。

During the exploration period, enterprises need to start from the mainstream needs of users, create content that users love, and quickly accumulate initial users. At this stage, we should dare to try and constantly explore user preferences, laying a solid foundation for subsequent operations.

2增長期——挖掘種子用戶，確定內(nèi)容方向

2 Growth Period - Digging into Seed Users and Determining Content Direction

進(jìn)入增長期后，企業(yè)需從已沉淀的用戶中篩選出有價值的種子用戶，確定企業(yè)號運營的標(biāo)簽內(nèi)容方向。挖掘內(nèi)容增長點，強(qiáng)化品牌人設(shè)，讓企業(yè)在短視頻領(lǐng)域獨樹一幟。

After entering the growth period, enterprises need to screen valuable seed users from the accumulated users and determine the direction of tag content for enterprise account operation. Explore content growth points, strengthen brand image, and make enterprises stand out in the field of short videos.

3穩(wěn)定期——精細(xì)化運營，拓展新用戶

3 Stable Period - Refined Operation, Expand New Users

在穩(wěn)定期，企業(yè)需將成熟的用戶運營方法延伸多賬號、多平??臺內(nèi)容運營中。通過不同賬號間的互動，實現(xiàn)核心用戶的相互轉(zhuǎn)移，進(jìn)一步拓展和新增用戶，實現(xiàn)企業(yè)的持續(xù)發(fā)展。

In the stable period, enterprises need to extend mature user operation methods to multiple accounts and platforms?? In the operation of content on the platform. By interacting with different accounts, core users can be transferred to each other, further expanding and adding users, and achieving sustainable development of the enterprise.

短視頻結(jié)構(gòu)

Short video structure

開頭：黃金3秒開場，設(shè)置懸念、問題前拋或直擊痛點，吸引用戶關(guān)??注，建立期待。

Opening: Golden 3-second opening, setting suspense, throwing questions before or hitting pain points directly, attracting users to close?? Note, establish expectations.

中間：占視頻80%的內(nèi)容，節(jié)奏緊湊、敘事清晰、信息連貫，設(shè)置爆點，提供價值。

Middle: 80% of the video content, with a tight rhythm, clear narrative, coherent information, explosive points, and value.

結(jié)尾：點題總結(jié)，引導(dǎo)用戶互動，提升視頻數(shù)據(jù)。

Conclusion: Summarize the topic, guide user interaction, and enhance video data.

老板親自下場做短視頻的建議

Boss's suggestion to personally make short videos

如果你是企業(yè)老板，想親自嘗試做短視頻，切記不要一開始就追求打造IP。一個成功的IP打造難度極大，且變現(xiàn)周期長。

If you are a business owner and want to personally try making short videos, remember not to pursue building an IP from the beginning. Creating a successful IP is extremely difficult and has a long monetization cycle.

建議將企業(yè)賬號作為公司經(jīng)營的工具，如培訓(xùn)、推廣、銷售等，讓員工、外行、內(nèi)行都能通過賬號了解企業(yè)，展現(xiàn)形象。

It is recommended to use the enterprise account as a tool for company operations, such as training, promotion, sales, etc., so that employees, non professionals, and experts can understand the company and showcase their professional image through the account.