短視頻運(yùn)營是目前市場上火爆的運(yùn)營方式，它在短時(shí)間內(nèi)就能吸引大量的用戶，通過對短視頻的發(fā)布以及對短視頻的傳播，可以將我們的產(chǎn)品或者品牌快速推送到用戶面前，這是其它的運(yùn)營方式無法做到的。

Short video operation is currently the most popular operation method in the market, which can attract a large number of users in a short period of time. Through the release and dissemination of short videos, our products or brands can be quickly pushed to users, which other operation methods cannot achieve.

雖然短視頻運(yùn)營帶來了很好的收益，但是，它也不是那么簡單就可以做好。在做短視頻運(yùn)營時(shí)，我們會遇到很多問題，那么你知道這些問題該如何解決嗎？

Although short video operation has brought good profits, it is not so easy to do well. When doing short video operations, we will encounter many problems. Do you know how to solve these problems?

賬號定位不清晰

Unclear account positioning

很多人在做短視頻運(yùn)營時(shí)，都沒有明確的定位，甚是胡亂運(yùn)營，結(jié)果導(dǎo)致賬號沒有流量，粉絲數(shù)量也很少。那么我們要如何才能做好短視頻運(yùn)營呢？

Many people do not have a clear positioning when operating short videos, and even operate randomly, resulting in no account traffic and very few followers. So how can we do a good job in short video operation?

，我們要對賬號進(jìn)行一個(gè)定位，確定自己的賬號類型、垂直領(lǐng)域、以及賬號名稱。例如：如果你是做美妝的，那么你就可以把賬號定位在美妝類、搞笑類、或者是美食類。

Firstly, we need to position our account, determine our account type, vertical field, and account name. For example, if you are doing beauty, you can position your account in the beauty, comedy, or food categories.

其次，我們要將賬號名字給取好，不要和別人同名。因?yàn)槿绻覀兊馁~號名字和別人同名的話，很容易被系統(tǒng)誤判為營銷號。在后期的運(yùn)營過程中也會遇到很多麻煩。

Secondly, we need to choose a good account name and it's best not to have the same name as others. Because if our account name has the same name as someone else, it is easy for the system to mistake it for a marketing number. In the later operation process, there will also be many troubles encountered.

賬號內(nèi)容垂直度低

Low verticality of account content

我們在做短視頻運(yùn)營時(shí)，需要注意賬號內(nèi)容垂直度，只有我們的內(nèi)容垂直度高了，用戶才會更愿意去觀看你的短視頻，并且給你的短視頻點(diǎn)贊、評論、轉(zhuǎn)發(fā)，這樣才能讓更多的用戶看到我們的內(nèi)容。如果你的賬號內(nèi)容垂直度低，那么是很難吸引到粉絲的。

When we are doing short video operations, we need to pay attention to the verticality of our account content. Only when our content verticality is high, users will be more willing to watch your short videos and give them likes, comments, and shares, so that more users can see our content. If the verticality of your account content is low, it is difficult to attract fans.

粉絲數(shù)量少

Fewer fans

粉絲數(shù)量少也是很多短視頻運(yùn)營者會遇到的問題，有的短視頻運(yùn)營者一開始就想著快速漲粉，所以會在發(fā)布了一些的內(nèi)容后，對賬號進(jìn)行打賞、點(diǎn)贊、轉(zhuǎn)發(fā)等操作，這樣可以快速吸引大量的粉絲關(guān)注賬號，但是，這樣操作并不能真正地漲粉。

A small number of fans is also a problem that many short video operators encounter. Some short video operators initially want to quickly increase their followers, so they will reward, like, and share their accounts after publishing some high-quality content. This can quickly attract a large number of fans to follow their accounts, but such operations cannot truly increase their followers.

想要真正地漲粉，就需要不斷更新的內(nèi)容，當(dāng)你的賬號垂直度高、內(nèi)容時(shí)，自然會有粉絲關(guān)注你，所以，要想快速漲粉就需要不斷更新的內(nèi)容。如果你還在為漲粉而發(fā)愁的話，那就試試吧。

To truly gain followers, it is necessary to constantly update high-quality content. When your account has high verticality and high-quality content, fans will naturally follow you. Therefore, to quickly gain followers, it is necessary to constantly update high-quality content. If you are still worried about gaining followers, then give it a try.

視頻發(fā)布頻率低

Low video publishing frequency

有些人會覺得視頻發(fā)布頻率低，對用戶來說沒有吸引力，所以就會導(dǎo)致視頻的播放量低。我們要知道視頻的播放量和播放量的公式是什么，然后根據(jù)這個(gè)公式來操作。視頻的播放量=流量*停留時(shí)間*用戶參與度。流量是指系統(tǒng)給我們推送的短視頻內(nèi)容被多少人看到，停留時(shí)間指系統(tǒng)給我們推送的內(nèi)容能被多少人看到，用戶參與度指用戶點(diǎn)擊了多少次系統(tǒng)的短視頻。

Some people may feel that the low frequency of video publishing is not attractive to users, which can lead to low video playback. Firstly, we need to know the formula for video playback volume and playback volume, and then operate according to this formula. The playback volume of the video=traffic * dwell time * user engagement. Traffic refers to how many people can see the short video content pushed by the system, dwell time refers to how many people can see the content pushed by the system, and user engagement refers to how many times the user clicks on the short video recommended by the system.

如果我們想要提高視頻的播放量，那么就需要提高視頻的曝光率，只有曝光量高了才能引起更多人的關(guān)注和點(diǎn)擊，也就是提高了用戶參與度。

If we want to increase the playback volume of videos, we need to increase their exposure rate. Only when the exposure is high can we attract more attention and clicks, which is to increase user engagement.

賬號互動率低

Low account interaction rate

如果我們的短視頻內(nèi)容足夠吸引人，那么自然就會有人想要去看你的視頻，但是，如果你的短視頻內(nèi)容不夠吸引人，那么就算有再多的粉絲也不會想要去看你的視頻，因?yàn)檫@些用戶是來看你的視頻去解決問題的。

If our short video content is attractive enough, then naturally there will be people who want to watch your video. However, if your short video content is not attractive enough, even if there are many fans, they will not want to watch your video because these users are watching your video to solve the problem.

如果想要提高短視頻賬號的互動率，那么我們就要想辦法讓用戶去參與到我們的短視頻當(dāng)中來，這樣可以增加我們短視頻賬號的粘性。我們可以通過在短視頻中插入一些游戲、搞笑、問答等互動性強(qiáng)的內(nèi)容來吸引用戶，增加賬號互動率。

If we want to increase the interaction rate of our short video accounts, we need to find ways to involve users in our short videos, which can increase the stickiness of our short video accounts. We can attract users and increase account engagement by inserting interactive content such as games, humor, and Q&A into short videos.