一、抖音文案的重要性

1、 The Importance of Tiktok Copywriting

現(xiàn)在大家都愛刷抖音短視頻。在用戶刷抖音的時候，有些視頻讓人欲罷不能，整體看完。而有的視頻讓人只看一眼就想趕緊劃走。想要在抖音視頻流量中脫穎而出，抓住流量和用戶的眼球，是重中之重，所以你需要知道寫好一個腳本是視頻成功的前提。

Now everyone likes to brush Tiktok short videos. When the user swipes Tiktok, some videos are irresistible, and the whole process is over. And some videos make people want to quickly swipe away just by looking at them. In order to stand out from the Tiktok video traffic, the most important thing is to catch the attention of traffic and users, so you need to know that writing a script is the prerequisite for successful video.

視頻腳本中，好的文案內(nèi)容對抖音短視頻相當重要，而一個好的標題可以事半功倍。而好的標題的創(chuàng)作可以讓一個視頻有靈魂，而好的文案內(nèi)容可以讓用戶從視覺到聽覺再到心靈得到共鳴幷順利的可以抓住用戶的眼球。抖音短視頻腳本文案內(nèi)容有著很多的特殊性，她就需要短視頻創(chuàng)作者去撰寫和創(chuàng)作。

In video script, good copy content is very important for Tiktok short video, and a good title can get twice the result with half the effort. The creation of good titles can give a video a soul, while good copywriting content can resonate with users from visual to auditory, and then to spiritual, smoothly capturing their attention. Tiktok short video script content has many particularities, so she needs short video creators to write and create.

好的標題可以應(yīng)控制在20字左右。發(fā)揮數(shù)字力量，用標題中含有阿拉伯數(shù)字，用戶在快速瀏覽辨識記憶力方面的效果是不含標題的幾倍。巧用疑問句。問句更加可以激起用戶的好奇心，并且有更好的引導效果哦！標題設(shè)置懸念：設(shè)置了懸念的標題更能激起用戶的閱讀欲望和觀看性。

A good title should be around 20 words. By leveraging the power of numbers and using Arabic numerals in titles, users are several times more effective in quickly browsing and recognizing memory than those without titles. Use interrogative sentences skillfully. Questions can arouse users' curiosity and have better guiding effects! Title setting suspense: Setting a suspenseful title can better stimulate the user's reading desire and viewing experience.

二、抖音標題的4種常見類型

2、 Four common types of Tiktok titles

以上是文案標題在抖音視頻中的重要性。所以小編今天講解一下企業(yè)主在創(chuàng)作短視頻文案時如何寫好標題，常見的標題通常就4中類型。

Above is the importance of text titles in Tiktok videos. So today, the editor will focus on explaining how business owners can write good titles when creating short video copy. Common titles are usually of four types.

1. 疑問性質(zhì)標題，疑問性標題會引發(fā)用戶的好奇心，用戶會想要去了解發(fā)生了什么，因此標題帶有疑問性的更能用戶的求知欲。

1. Questioning titles. Questioning titles can arouse users' curiosity and make them want to understand what has happened. Therefore, titles with questioning qualities are more likely to stimulate their curiosity.

2. 含有阿拉伯數(shù)字的標題，抖音標題中阿拉伯數(shù)字對于用戶群體來說是有一定吸引力觀看的，讓用戶在看的時候更能去點擊率和閱讀量。如：“35W+”這類的帶有數(shù)字的標題。

2. Titles containing Arabic numerals and Arabic numerals in Tiktok titles are attractive for users to watch, so that users can get more click through rate and reading volume when watching them. Titles with numbers such as "35W+".

3. 解決問題式方案式標題，有些標題是根據(jù)問題內(nèi)容特定寫的，視頻內(nèi)容是關(guān)于該問題的解決方式和技巧，所以解決問題式方案式標題可以直接使用。比如：視頻剪輯又那些技巧。

3. Problem solving and solution style titles. Some titles are written specifically based on the content of the problem, while the video content is about the solution and techniques for the problem, so problem solving and solution style titles can be used directly. For example, video editing and those techniques.

4. 行業(yè)式的標題，如果視頻內(nèi)容是用來總結(jié)該行業(yè)的特性解說可以考慮用這類的標題，這類關(guān)注或者行業(yè)內(nèi)的用戶看到這類的文章就會閱讀，這樣的視頻轉(zhuǎn)化點擊閱讀也是很高的。

4. Industry style titles. If the video content is used to summarize the characteristics of the industry and provide explanations, this type of title can be considered. Users who follow or are within the industry will read this type of article, and this type of video conversion and click to read is also very high.

三、如何讓標題更加吸引人？

3、 How to make the title more attractive?

那我們標題選好了該如何更加吸引人，那接下來小編給大家介紹什么樣的標題更加引人注目。

So, once we have chosen a title, how can it be more attractive? Next, the editor will introduce what kind of title is more eye-catching.

1. 感恩類情緒表達說白了就是和用戶引發(fā)共鳴，在表達感謝某件事某個人等引起用戶共鳴，比如致敬經(jīng)典，感恩、陪伴成才等。

1. Gratitude based emotional expressions, in simple terms, are meant to resonate with users, expressing gratitude for something or someone, and resonating with users, such as paying tribute to classics, being grateful, and accompanying them to success.

2. 教程、技術(shù)分享類=真材實料。教程技術(shù)講解分享視頻什么時候都不過時，無論你是從事什么行業(yè)的視頻類教程分享，比如：什么，你不信？不信你就試試撒。

2. Tutorial and technical sharing=authentic materials. Tutorial technology explanation sharing videos are never outdated, no matter what industry you are engaged in video tutorial sharing, such as: what, do you not believe? If you don't believe it, give it a try.

3. 獨特的描述=興趣。就是標題寫的幽默風趣別具一格，標題要讓用戶要感覺有意思，讓用戶有看完的興趣，覺得好玩，有意向想看完這個視頻。

3. Unique description=interest driven. The title should be humorous and unique, making users feel interesting, interested, and interested in watching the video.

4. 設(shè)置懸疑引發(fā)互動=互動提問。標題內(nèi)容在發(fā)布之前可以寫成疑問句，引起用戶的猜測，勾起用戶的好奇心，讓用戶想知道接下來會發(fā)生什么，這樣有些看過視頻的小伙伴可能會愿意給你留言表達。

4. Set suspense to trigger interaction=interactive questioning. Before publishing, the title content can be written as a question sentence to arouse user speculation, arouse their curiosity, and make them want to know what will happen next. This way, some video viewers may be willing to leave you a message to express themselves.

四、如何利用標題“關(guān)鍵詞”增加視頻流量？

4、 How to use the title "keywords" to increase video traffic?

把標題的內(nèi)容確定好了，接下來小編改介紹如何去給標題插入關(guān)鍵詞讓咱的作品獲得跟多的，首頁抖音作品的機制是：人工審核+機器審核。

After determining the content of the title, the next minor editorial will introduce how to insert keywords into the title so that our works can get more recommendations. The recommendation mechanism of Tiktok works on the home page is: manual review+machine review.

我們文案的標題是要先給機器看，其次才是人工去審核的。所以關(guān)鍵詞標簽的命中越高，獲得的流量也會越多。在起標題時，需要根據(jù)自己作品的定位領(lǐng)域，去添加一些行業(yè)關(guān)鍵詞。比如定位于“美妝”的抖音賬號，可以多在標題里植入“美甲、定妝、口紅”等一些行業(yè)的專屬詞匯。建議大家有去搜一些在自己定位領(lǐng)域的專屬詞匯。如“汽車、改裝、貼膜”就是＂汽車”領(lǐng)域的專屬名詞。

The title of our copy should first be presented to the machine for review, followed by manual review. So the higher the hit of keyword tags, the more traffic recommendations will be obtained. When starting a title, it is necessary to add some industry keywords based on the positioning field of your work. For example, the Tiktok account, which is targeted at "beauty", can insert more exclusive words of some industries such as "nail care, makeup setting, lipstick" in the title. I suggest everyone search for some exclusive vocabulary in their own field of positioning. "Automobile, modification, and film application" are exclusive terms in the field of "automobiles".